A Multicultural Internship
Dieste is a multicultural advertising agency specializing in bringing brands and culture together. Over the summer, I got the privilege to work as their social media intern.
Clients Include: PetSmart, Pollo Campero and TX Whiskey
DIESTE
The Role and the Duties
As the Social Media intern, you are in charge of many tasks as well as completing your part in an intern project. The role included:
• Compiling trend reports for brands, platforms, and our competitors.
• Creation of a monthly content calendar for the company and managing their social channels.
• Conducting social research for our client's future campaigns.
• An intern project where I created, developed and presented copy, strategy, and social for Dieste’s 2019 intern recruitment campaign.
Dieste Social Media
Of course the main part of the internship was creating & posting content for Dieste's feeds.The idea behind it was just to create content that highlighted events, intern happenings and to make sure it was engaging to the Dieste public.
DIESTE RECRUITMENT CAMPAIGN
This advertising campaign was focused on the recruitment of getting more applicants to the intern program. Dieste always has a theme that correlates with the entire campaign. This year they challenged the interns to come up with the theme and the execution. Our campaign is where the user would interact with an agency-created bot called DARBI, Dieste’s. Awesome. Robotic. Intern, to apply. Our campaign focused on using Facebook as the main platform and reaching certain college-aged audiences in Texas
• Copywriter, strategist, and social media for the campaign
• I wanted to mostly focus on simple copy.
• The visuals are what we thought DARBI looked like.
• The goal is to get the viewer’s attention with this strange image.
This social post was intended to be a video, explaining the creation of DARBI and announce that the application for the program was open. The video was fully storyboarded with our production team.
DIESTE RECRUITMENT CAMPAIGN
One of the most important things we had to do for the campaign was to figure out the best way to run ads on Facebook. I personally had to learn Facebook Campaign Manager and figure out what demographics that we were going to reach with the money that was given to us.
• Our overall budget was $2000 and it would run from March 22-25 a total of 4 days.
• An overall impression of 418,959 views (2 impressions a day.) and with an overall reach of 211,036 people
• We would be targeting areas that have a major university and are not that far from Dallas.
Places like Norman, OK, Fayetteville AK, Austin, TX
• Hit Certain Likes and Traits Age group: 18-30
• We wanted to find similar likes amongst people of different backgrounds. (Targeting with brands, and page interests.) Pages like AT&T, H&M, and Mitu were some of the ones that we selected.