A Start-Up Bringing Heritage to Running
PINOLE BLUE
Branding and promotional items for a start-up company in the Wichita area. Pinole Blue is an alternative workout boost based on a traditional Hispanic drink. Pinole is more well known from a tribe of indigenous natives in northern Mexico. This idea went into the branding.
Pinole Blue & their needs.
The branding that went behind this mostly focused on the Native tribe of Tarahumaran I personally had to create any type of promotional work that the founder wanted. This is still a client of mine and we continue to have working projects.
Packaging
It was one of the main focuses for branding for the company. My client wanted to make sure that his packaging was able to stand out from any energy boost options out there. We both carefully picked the use of a brown texture bags to help the colors of the logo pop out.
Packaging Cont.
When the CEO decided that he wanted to branch into the snack market with Pinole. He turned to me to help continue his branding for these new products. One of the main challenges being that we had to make two different designs for different markets. The Azulita’s on the left were suppose to be a tie to traditional Mexican design. The top right is our Endurobites which is suppose to appeal more to the runner/ health food market.
Promotional Work
Working with Pinole Blue, we are constantly needing promotional items. A lot of the ones that are created are to help educate the public on the products and the brand itself. The goal is to carry out the brand's image and standard in every design. We’ve done stickers, door wraps, and brochures.
